THE CASUAL UNIFORM

Alfie Sweater

CASHMERE | MERINO | COTTON 

The Berkeley Knits

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Our remastered classic in a cotton/polyester jersey. Both the Crew Neck & the Zip Hood features comfortable fit with soft loopback or brushed fleece back. Relaxed, yet stylish, Alfie is our new casual uniform.

BRUSHED FLEECE BACK

Alfie Zip Hood

ALFIE ZIP HOOD
BLACK

ALFIE ZIP HOOD
LIGHT GREY

ALFIE ZIP HOOD
NAVY

LOOPBACK JERSEY

Alfie Sweater

ALFIE SWEATER
BLACK

ALFIE SWEATER
LIGHT GREY

ALFIE SWEATER
NAVY

LUCCA, TUSCANY

La Vita é Bella

Skills, passion, and a never-ending strive to improve will take you far. But to envolve, you need inspiration – and that’s why we traveled to Villa Buonvisi this season, just outside Lucca in Tuscany. Few places inspire us more than this part of Italy. Tuscany is a place built around passion and genuine craftsmanship. Things here are inspired by tradition, yet often with a modern twist to fit the ideals of the 21st century – and always done with extraordinary attention to detail.

We get a lot of our inspiration from true artisans, and Tuscany is full of craftsmen doing everything from ceramics and glass blowing, to leather production and lace embroidery. But, for us, it’s equally inspiring to hear the Italian wine producers talk about their passion for Sangiovese grapes, or to see an aged chef handle a Bistecca Fiorentina with absolute love and respect.

After all, we’re all doing the same thing. We’re using our genuine passion for craftsmanship to show the Gentle Man that life is full of beautiful things – and most of them are still out there, just waiting to be found.

THE GENTLE MAN

Time-honoured traditions continue in today’s gentleman. Confident, yet humble. This connoisseur is the inspiration behind the Berkeley brand and to everything we do. You can see it in the classic, high quality craftsmanship and our meticulous attention to every detail. Timeless styles ever-so-slightly updated to reflect and embrace the values and lifestyle of the Gentle Man.