Privacy policy and security


Sportmanship AB AB (“Berkeley”) with address Box 53, SE-427 22 Billdal, Sweden and with telephone number +46 (0) 31 93 94 00 is responsible for the processing of personal data that you submit to Berkeley.

We will store and process your personal data in order to fulfil our obligations towards you according to these General Terms and Conditions and to handle your membership at the Website. We will handle your personal data in connection with your registration as a member, placement of orders, use of our website and other communications, for identification, purpose of administration, delivery, direct marketing by Berkeley and our partners or for statistical purposes. The processing may also involve co-ordination, both within and outside the European Union, with other registers and that your personal data is transferred to and processed by other companies within the Berkeley group of affiliated companies and to our partners.

According to the Personal Data Act (1998:204) you have the right to, once each calendar year and free of charge, order information regarding the processing of your personal data by Berkeley. You shall send a request to us if you want such information. A request shall be signed and can therefore only be sent by ordinary mail and not by e-mail. If your personal data is being handled in violation of the Personal Data Act, you have the right to request that the personal data is corrected, blocked or erased.
Your personal data cannot be processed for the purposes of direct marketing if you oppose such processing. You have the right to withdraw your consent to the processing of your personal data at any time. Such withdrawal can be limited and only apply to part of Berkeley’s processing of personal data, for example processing concerning direct marketing.

By accepting the General Terms and Conditions you confirm that you have read and understood the information above regarding Personal Data and that you consent to Berkeley’s processing of your personal data.



Berkeley is conducting serious and ambitious work regarding security and continuously upgrading and updating our efforts to maintain this site a safe place for our customers. Any attempts to defraud, use false or stolen credit card data, access another person’s shopping account or similar attempts or other criminal misconduct will be reported to the police authorities. We are tracking IP addresses in order to use these in criminal investigations and proceedings.



Any dispute, controversy or claim arising out of, or in connection with, an agreement entered into under these General Terms and Conditions, or the breach, termination or invalidity thereof, shall be exclusively settled by the courts of Sweden, with the district court of Göteborg as the court of the first instance. Governing law shall be the laws of Sweden, excluding its conflict of laws principles providing for the application of the laws of any other jurisdiction.